This week, Mike joined Justin Breen to discuss his powerful storytelling system, the four key things that all great entrepreneurs use to make their stories awesome.

Every person is born with a gift. 

And while Justin admits he can’t fix a laundry machine to save his life, there are other things he can do exceptionally well. 

He can listen to a story, easily capture what matters, simplify it, and grab a hook that will make all the difference in the reader’s mind. 

The basics of his storytelling gift came naturally to him. 

Still, Justin polished and perfected his ability working as a journalist, writing two to three stories on deadline every day for 20 years.

Today, he is the founder and CEO of BrEpic Communications LLC, a public relations firm that works exclusively with visionaries and exceptional businesses worldwide. 

Justin helps these entrepreneurs get their message out to the world and get media attention, resulting in more clicks, visibility, and revenue.

We’ll cover what he does and how he does it so you can get started as well. 

Why Storytelling Can Change Everything for Your Business

Every person’s story can be dull or stunning, depending on how well the storyteller does his job. People can follow you to undertake a task bigger than themselves if your story is convincing. They will buy from you if they trust you or if they can relate to your journey.

These facts have been proven repeatedly throughout the history of our time on this earth.

So, if this is so powerful, why aren’t we spending more time on it? Whether you take care of it or not, your story is being written and told. Why don’t you grab the bull by the horns and use your story to improve your life and career?

You are one connection away from having or doing anything you want. And if you find a great way to hook people and get the world to understand who you are and why they should know you, everything will happen faster.

1) A Conflict and a Solution

What have you fought against throughout your life?

What obstacles have you conquered? What’s the story behind your accomplishments?

We are all on a journey, and people will follow your journey if they feel that your story can help them in what they are living or experiencing right now.

This conflict/solution part of your story should position you as the hero, and it doesn’t matter if you feel that your story is typical; if you put in the time and effort to develop this core of your story, it can resonate deeply with those around you.

2) Authenticity and Relatability

Building up the last section of point #1, while “developing” your story, you need to make sure that you keep it genuine, accurate, and authentic.

It’s actually authenticity that will make your story relatable. If everything is perfect and you exaggerate things that could be put in simple terms, people may feel that they are listening to a fabricated or artificial story.

You are awesome. Just be you, and craft your story with your end reader in mind.

How can this help them?

3) Strong Narrative

Simple writing is not the same as ordinary writing. 

Here’s where, depending on how much you have written in your life, you may need to invest in your skills (get a book or a course) or even hire a consultant to help you.

Good writing is something that cannot be skipped. You need to improve your ability to write and persuade others.

You want to share your story with simplicity and accuracy, but how can you translate that into something compelling that people would like to read?

You need to make a habit of reading content similar to what you’d like to achieve and then put in the work by actually writing pieces of content every day.

They may be short tweets, posts for LinkedIn, or if you are inspired may be longer pieces of content, but the more you do this, the easier it will be for you to find your voice and capture your audience.

4) Strong Opinions

Finally, you need to accept that not everyone will like you, and it’s okay.

If you write for everyone, you are writing to nobody in the end.

You need to pick sides on things and share your views without fear.

I am not saying you have to be disrespectful or rude, but you can disagree or show your preferences without that being bad.

Pointing towards a clear direction will make your content more appealing for those who will become your tribe.

They will connect with your singularities rather than a general version of yourself.

Final Thoughts

Storytelling is more important today than it has ever been.

We see it with influencer marketing. 

We hate to be sold on things directly, but we love to buy something that people we respect or admire recommend just because of what they mean to us and how we connect with them.

That’s precisely why Elon Musk has more followers than Tesla. 

People want to connect with other people and not with a logo.

The critical question is, will you tell your story, or will you let others tell it?

Hopefully, you will choose the first one and join the 1% of people who create (instead of consuming others’ content) and reap its benefits.